Web Analytics

At Media On we take web analytics to the next level with Google Analytics 4 (GA4): the next-generation analytics tool from Google. With GA4 our clients gain unparalleled opportunities to understand and engage their target audiences.

– Availability: GA4, with advanced analytics tools at no extra cost, is available to anyone with a Google account.

– Complete Picture of User Activity: We track every step on your site: from the number of visits, through user actions to the sources of traffic. We analyse your users from a to z.

– Advanced Conversion Tracking: We set business objectives and track performance for an in-depth analysis of the effectiveness of marketing activities.

– Content Optimisation: By analysing user demographics and interests we can optimise content to align it with the needs and preferences of the target audience increasing engagement and loyalty.

At Media On we use GA4 to deliver in-depth analyses of user behaviour for:

1. Full alignment of marketing strategies.
2. Optimising content and website to improve functionality and increase conversion rate.
3. Understanding traffic sources and optimising advertising campaigns to maximise ROI.

Data-Driven Strategic Decisions with Media On

Media On’s use of GA4 is not limited to data collection: we analyse the data and apply it to create effective marketing strategies. With our knowledge and experience Google Analytics 4 becomes a powerful tool in your hands.

Unlock the Potential of Your Brand with Google Analytics 4 and Media On

Want to better understand your users and optimise your marketing activities? Contact Media On. Together, by harnessing the power of Google Analytics 4 data, we can tap into the full potential of your brand. With our help web analytics will become your most powerful weapon in the digital world.

Step 1: Create a GA4 account Sign in to your Google Analytics account or create a new account if you do not have one. Next, create a new GA4 project in your admin panel.

Step 2: Set up properties Enter basic information about your website or application, such as its name and URL, to create a GA4 property.

Step 3: Implement the tracking code Copy the GA4 tracking code available in the admin panel and paste it into your website or app. Make sure that the code is correctly implemented on all relevant pages.

Step 4: Set objectives Set objectives for your analysis, such as tracking conversions, tracking user behaviour or measuring the performance of marketing campaigns.

Step 5: Configure events Configure the events that you want to track, for example, button clicks, video views, page scrolls, etc. You can track any event you want.

Step 6: Set up event measuring Set up event measuring to monitor how users interact with your website or app. You can measure default events available in GA4 or set up custom events.

Step 7: Use segments Use the GA4 segment builder to analyse data on specific groups of users, e.g. new vs. returning users, location, devices and more.

Step 8: Analyse data Regularly review and analyse various GA4 reports and tools available at the dashboard. Analyse metrics such as visits, conversions, time on page, etc.

Step 9: Create custom reports Personalise GA4 reports by creating custom reports and dashboards for your individual needs.

Step 10: Optimise activities Use the results of analyses to modify and optimise your website, app or marketing campaigns and increase the effectiveness of your activities.

At Media On we understand that SEO means more than just technical optimisation, it is a strategic step towards increasing your brand’s visibility online. Web positioning provides the foundations for digital success by making your website appear at the top of Google search results for key phrases.

1. Increased Visibility: Climbing to the top of search results carries prestige, it drives traffic to your website and increases your chances of conversion.
2. Building Brand Awareness: The higher your website ranks in search results, the stronger your brand becomes in the minds of consumers.
3. Increased Traffic: Effective positioning increases organic traffic on your site and, ultimately, the number of potential customers.
4. Cost Optimisation: SEO is a long-term and cost-effective investment in the promotion of your website.

At Media On we take a holistic approach to SEO, including:

1. Targeted Content: We create valuable and engaging content tailored to the needs of your target audience.
2. Technical Optimisation: We make sure your website meets the technical requirements of search engines.
3. Link Building: We employ link building strategies that improve your site’s image in the eyes of Google.
4. Keyword Research: We carefully analyse keywords to understand how potential customers search for your products or services.

Don’t let your website get lost in the depths of the Internet. Make the most of our SEO expertise to stand out from the crowd and succeed in the digital world. At Media On we provide end-to-end support for SEO, from keyword research to content optimisation and link building.

Increase your website’s visibility, traffic and conversion rate with professional SEO services. Contact us now to find out how we can help your brand reach new heights.

Step 1: SEO audit Start with an SEO audit of your website. Assess its current state, identify technical problems, SEO errors and weaknesses.

Step 2: Keyword research Conduct keyword research to identify phrases relevant for your industry and target audience. Choose keywords that have the potential to attract traffic.

Step 3: Content optimisation Customise your website content by incorporating selected keywords in titles, headings, content and meta descriptions. Remember that the quality of your content should be high and tailored to your users’ needs.

Step 4: Technical optimisation Make sure that the website is optimised in terms of loading speed, mobility and ability to be indexed by search engines, and that it is free from technical errors.

Step 5: Internal linking Create a coherent structure of internal links to facilitate navigation and help search engines understand the content hierarchy.

Step 6: External linking Build a robust system of external links by acquiring valuable links from credible sources. Avoid spam and low-quality links.

Step 7: Image optimisation Optimise the images on your site by compressing and naming the files appropriately and adding alt attributes.

Step 8: Result monitoring Regularly monitor the performance of your website using data analytics tools such as Google Analytics or Google Search Console. Track metrics such as search positions, organic traffic and conversion rate.

Step 9: Content optimisation Update and optimise the content on your site by adding new information, articles, blog posts, etc. delivering high quality and value to users.

Step 10: SEO is a continuous process. Analyse the results to upgrade and adjust your strategy and track changes in search engine algorithms to maintain or improve your position in search results.